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agentic buying agents
Issue #0077 min read

Your Wallet Just Got A Brain

Shopping used to mean browsing. Then it meant clicking. Now, it might mean nothing more than typing one sentence and walking away. e-commerce as we know it will soon disappear. The new rising king is 1-prompt-shopping, where AI agents act on your desires, stablecoins settle the bill, and the interface disappears.

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TL;DR

  • 1-prompt shopping: Upload a photo, type 'Find me HOKA Clifton 10 Wide in black, under $200, fastest delivery.' AI agent uses visual recognition, compares prices, executes purchase via USDC. No cart, no checkout, no confirmation page - just intent → execution.
  • Three shifts colliding: AI agents can now compare, book, and buy (not just assist); stablecoins (USDC/EUROC) bypass banks entirely; Telegram+TON and Visa Intelligent Commerce embed agent-based payments with programmable rules.
  • Agentic commerce kills browsing, funnels, and loyalty. You're not convincing humans anymore - you're convincing agents that don't care about brand stories, just parameters. Marketing must work harder to get you searching for specific products, not generic needs.
  • Visa Intelligent Commerce and Mastercard Agent Pay (backed by OpenAI, Microsoft, IBM, Stripe, Anthropic) let registered AI agents select, authorize, and pay using tokenized credentials and pre-approved logic. This isn't a pilot - it's a new operating system for delegated intent.

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Shopping used to mean browsing. Then it meant clicking. Now, it might mean nothing more than typing one sentence and walking away.

e-commerce as we know it will soon disappear. The new rising king is 1-prompt-shopping, where AI agents act on your desires, stablecoins settle the bill, and the interface disappears. Sounds efficient. But if your wallet starts thinking for you, the next question is: who's really in control?

Note: This topic turned out to be bigger than expected. Too many moving parts — tech, trust, tokens, and what happens when agents start making decisions for you. So I've split it into two issues. This one covers the shift in how we buy. The next will cover what happens when your wallet thinks too much.

The Death of the Checkout

You want to buy running shoes. In the old world, you open a browser. Scroll for hours. Compare tabs. Try to spot fake reviews. Double-check delivery terms. Ask yourself how these Nike Air Force 1s can vary so much in price. Eventually, you settle for something "good enough", then wait.

In the new world?

You take a photo of your old running shoe (or any item). You upload it to your AI agent with a prompt like:

"Find me the HOKA Clifton 10 Wide in all black, under $200. Prioritize lowest price and fastest delivery. If not available, find a comparable running shoe with similar performance, comfort, and quality — same price cap, fastest shipping. USD only. US size 11, wide fit only."

That's it. The agent uses AI visual recognition to ID the model (e.g. HOKA Clifton 10), it searches for that or similar models, compares price, availability, shipping time, and executes the purchase via USDC or your wallet rules. The item ships. No cart. No checkout. No confirmation page. That's not a more efficient process. That's a removed one. A protocol. You no longer browse. You just intend, request, and the system executes.

This is what intent-based commerce means.

Why This Is Happening Now?

Three major shifts are colliding for a perfect storm:

1. AI Agents

MarTech & IA Insights and other custom GPTs can now compare products, generate recommendations, find you discount coupons for the sites you want to buy from, trigger bookings, and finalize purchases. With memory and preferences built-in, they're no longer assistants. They're agents. This is not a trivial distinction.

2. Tokenized Payments

Stablecoins like USDC or EUROC bypass traditional banks entirely. They move faster, cost less, and require no card networks. When paired with smart contract wallets, they unlock programmable spending with zero intermediaries.

3. Embedded Infrastructure

Telegram Messenger and TON are embedding native token payments in messages. Visa and Mastercard are rolling out agent-based tools like Visa Intelligent Commerce and Mastercard Agent Pay, where AI agents can be authorized to act within set rules.

The result?

Interface → Intent Execution

Wallets aren't passive. They're smart, programmable, and often autonomous. A personal buyer/CFO in your pocket, whether you're ready for one or not.

It's not streamlining e-commerce. It's taking it apart. No forms. No passwords. No checkout. No banners. No "limited time" upsells. No abandoned carts.

Prompt → Agent → Wallet → Chain.

That's the new pipeline. Which raises the real shift: we will stop building for human interaction, and started building for agentic commerce, machines transacting on behalf of humans. On both sides. When that becomes normal, everything changes:

  • Browsing dies.
  • Funnels fail.
  • Loyalty breaks.

Because you're not convincing a human anymore. You're convincing an agent, one that doesn't care about brand stories, just parameters. I might suggest that advertising and marketing will have to work much harder, to get us searching for a specific product and not send our agent to fulfill a need.

"We will stop building for human interaction, and start building for agentic commerce — machines transacting on behalf of humans."

This might end brands as we know it, not in the near future, but as a result. If we revert back to functionality and value-for-money, which are just down the agent's alley if we program it right, things will become very interesting.

Visa, Mastercard, and the New Payment OS

Visa isn't watching this happen. It's leading the charge. Their Intelligent Commerce platform opens up Visa's infra to AI agents, letting them select, authorize, and pay based on pre-approved logic. Tokenized credentials. Spend limits. Developer APIs. No passwords. No static forms.

Mastercard's Agent Pay does the same: registered AI agents can be approved to act on behalf of users using secure, rule-based logic.

Backers include OpenAI, Microsoft, IBM, Stripe, Anthropic. This isn't a pilot. It's a new operating system for delegated intent.

"The pitch: you stay in control. The agent acts on your terms. But here's the unresolved bit: what happens when it doesn't?"

Right now, it's still clunky. You've got base agents like ChatGPT or Claude, and if you're technical enough, you can wrap them into custom buyers, advisors, or bots that plug into Stripe, Shopify, or your wallet. But that's not scalable. And not for most of us. Most people aren't there yet, but developers are already building agents like this behind the scenes.

We want great performance with ease of use. We want "Swipe to the right" to confirm. What's coming in my view is one of two paths, or both. Either you bring your own agent, trained on your preferences, purchase history, loyalty programs, and spending caps. Or you use Agent-as-a-Service (AaaS), prebuilt assistants embedded into apps like Telegram or Shopify, optimized to get you the best price or fastest shipping. One is personal, the other is productized. Both are coming faster than most people think.

credit cards and A2A payment risks

Next Up

We used to worry about hackers. Now we have to worry about our own software. Because the next time money leaves your wallet, you might not be the one who sent it. Welcome to agent commerce: Where AI doesn't just recommend, it executes.

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MCMS Brief • Classification: Public • Sector: Digital Assets • Region: Global

References

  1. 1. Visa - Visa Intelligent Commerce - Developer Platform (January 1, 2025) [Link]
  2. 2. Visa Corporate - Visa Intelligent Commerce Platform (January 1, 2025) [Link]
  3. 3. Mastercard - Mastercard Unveils Agent Pay: Pioneering Agentic Payments Technology (April 1, 2025) [Link]
  4. 4. Salesforce - How to Use AI Agents for Commerce (January 1, 2025) [Link]
  5. 5. Yotpo - How AI is Changing Product Discovery in 2025 (January 1, 2025) [Link]
  6. 6. Yotpo - Consumer Survey: AI Shopper Behavior (January 1, 2025) [Link]
  7. 7. SNS Insider - AI Shopping Assistant Market Size to Reach $24.90 Billion by 2032 (September 2, 2025) [Link]
  8. 8. Boston Consulting Group - A Pragmatist's Guide to GenAI in E-commerce (January 1, 2024) [Link]
  9. 9. TON Foundation - TON and Telegram Exclusive Partnership 2025 (January 1, 2025) [Link]
  10. 10. VentureBeat - Visa Launches Intelligent Commerce Platform Letting AI Agents Swipe Your Card Safely (January 1, 2025) [Link]
  11. 11. Digital Commerce 360 - Visa, Mastercard Both Launch Agentic AI Payments Tools (October 16, 2025) [Link]
  12. 12. Shopify Blog - AI Prompts for E-commerce (January 1, 2025) [Link]
  13. 13. BigCommerce - E-commerce AI Agents (January 1, 2025) [Link]
  14. 14. Insider - AI Shopping Assistants: The Future of E-commerce (January 1, 2025) [Link]
  15. 15. Forbes - AI Shopping Agents Are Here. They Will Reshape Retail and Advertising (November 22, 2024) [Link]
  16. 16. AgentiveAIQ - 8 Key Elements of Modern E-commerce Business Models (January 1, 2025) [Link]
  17. 17. National Institute of Standards and Technology - Artificial Intelligence Risk Management Framework: Generative Artificial Intelligence Profile (July 1, 2024) [Link]
  18. 18. European Union - Artificial Intelligence Act (Regulation (EU) 2024/1689) (August 1, 2024) [Link]
  19. 19. Federal Reserve Board of Governors - Speech by Governor Christopher Waller on Payments Technology and Innovation (September 29, 2025) [Link]
  20. 20. SWIFT - Swift AI Innovation Creates Blueprint for Banks to Stop Fraud Faster (September 1, 2025) [Link]
  21. 21. PCI Security Standards Council - Integrating Artificial Intelligence in PCI Assessments – Guidelines, Version 1.0 (March 1, 2025) [Link]
  22. 22. Organisation for Economic Co-operation and Development - Regulatory Approaches to Artificial Intelligence in Finance (September 1, 2024) [Link]
  23. 23. Financial Conduct Authority (UK) - Artificial Intelligence and Machine Learning Survey 2024 (November 1, 2024) [Link]
  24. 24. Monetary Authority of Singapore - Principles to Promote Fairness, Ethics, Accountability and Transparency (FEAT) in Use of AI (November 1, 2018) [Link]
  25. 25. International Organization for Standardization - ISO/IEC 42001:2023 - Artificial Intelligence Management Systems (December 1, 2023) [Link]
  26. 26. Federal Trade Commission - FTC Guidance on Using Artificial Intelligence and Algorithms (April 1, 2020) [Link]

SOURCE FILES

Source Files expand the factual layer beneath each MCMS Brief — the verified data, primary reports, and legal records that make the story real.

Agentic Commerce: From Chatbots to Autonomous Buying Agents

The evolution from traditional e-commerce to agentic commerce represents a fundamental shift in how purchases occur. Insider's analysis of AI shopping assistants documents the transition from basic chatbots that answer questions to autonomous agents that compare products, trigger bookings, and finalize purchases with memory and preferences built-in. This is not a trivial distinction—assistants recommend, agents execute. Yotpo's research on how AI is changing product discovery in 2025 reveals behavioral shifts in consumer interaction with commerce platforms. Their consumer survey data tracks adoption patterns showing users moving from browsing-based discovery to intent-based requests. AgentiveAIQ's analysis distinguishes autonomous agents from traditional chatbots, emphasizing the architectural difference: agents operate with delegated authority, not just responsive assistance. Salesforce's guidance on using AI agents for commerce validates the infrastructure shift occurring across major platforms. Forbes analysis confirms this transformation will reshape retail and advertising fundamentally: 'You're not convincing a human anymore. You're convincing an agent, one that doesn't care about brand stories, just parameters.' Browsing dies. Funnels fail. Loyalty breaks. The article's characterization of 1-prompt shopping—intent → execution, no cart, no checkout—is documented across these authoritative platform and behavioral sources.

Payment Infrastructure: Visa Intelligent Commerce, Mastercard Agent Pay, and Tokenized Rails

Visa and Mastercard aren't watching agentic commerce happen—they're building the infrastructure for it. Visa's Intelligent Commerce platform, documented in both developer and corporate materials, opens Visa's payment rails to AI agents with tokenized credentials, spend limits, and pre-approved logic. The platform enables AI agents to select, authorize, and pay based on rules without passwords or static forms. VentureBeat reports Visa launched this as a dedicated platform 'letting AI agents swipe your card safely,' with developer APIs and network-level controls. Mastercard's Agent Pay program, announced in April 2025, provides parallel infrastructure for registered AI agents to act on behalf of users using secure, rule-based logic. The initiative is backed by OpenAI, Microsoft, IBM, Stripe, Anthropic, and Checkout.com—demonstrating this isn't a pilot but a new operating system for delegated intent. Digital Commerce 360 documents both Visa and Mastercard launching agentic AI payments tools simultaneously in October 2025, validating the competitive race to own agent-based transaction infrastructure. Beyond traditional payment networks, TON Foundation's exclusive partnership with Telegram embeds native token payments directly into messaging infrastructure. The blog announcement confirms TON serves as the blockchain and stablecoin infrastructure for Telegram's payment ecosystem, enabling programmable spending with zero traditional intermediaries. BCG's pragmatist's guide to generative AI in e-commerce contextualizes these infrastructure shifts within broader industry transformation: stablecoins like USDC/EUROC bypass banks entirely, moving faster and costing less when paired with smart contract wallets. The article's claim that 'Wallets aren't passive—they're smart, programmable, and often autonomous' is validated by payment network primary sources and blockchain infrastructure documentation.

Market Transformation: Behavioral Trends and Industry Adoption

The shift to agentic commerce is quantifiable and accelerating. SNS Insider's market research projects the AI Shopping Assistant Market will reach $24.90 billion by 2032, driven by rising AI adoption in retail, healthcare, and multimodal customer engagement. This represents fundamental industry restructuring, not incremental improvement. The report validates the article's premise that e-commerce as we know it will disappear—replaced by intent-based execution rather than browsing-based discovery. Yotpo's consumer survey on AI shopper behavior provides ground-level adoption metrics showing users transitioning from traditional e-commerce flows to AI-mediated discovery and purchase. The behavioral data confirms what platform providers are building: consumers want 'great performance with ease of use'—the article's characterization of 'Swipe to the right to confirm' rather than multi-step checkout processes. Major commerce platforms are integrating these capabilities rapidly. Shopify's AI prompts guidance and BigCommerce's e-commerce AI agents blog document how merchants are already deploying prompt-driven commerce and agent-based shopping. These aren't future concepts—they're current platform features being rolled out to thousands of merchants globally. The infrastructure layer (Visa, Mastercard, TON) and platform layer (Shopify, BigCommerce, Salesforce) are converging simultaneously, validating the article's timeline: 'This is coming faster than most people think.'

Regulatory Frameworks for AI in Payment Systems and Autonomous Commerce

As AI agents gain autonomous transaction capabilities, regulatory frameworks are emerging globally to address governance, risk management, and human oversight requirements. The European Union's AI Act, which came into force in August 2024 with high-risk obligations effective August 2026, classifies AI systems for creditworthiness assessment and financial services pricing as 'high-risk,' requiring strict transparency, human oversight, and conformity assessments. Article 86 mandates human review mechanisms for automated decisions affecting consumers—directly addressing the article's concern about autonomous agents operating 'within set rules' without adequate oversight. NIST's Generative AI Profile (July 2024) extends the AI Risk Management Framework to address 12 specific risk categories including confabulation (AI generating false information), data privacy breaches, information security vulnerabilities, and value chain integration challenges. These risk categories apply directly to AI shopping agents that must process payment credentials, personal preferences, and purchase histories while making autonomous financial decisions. The OECD's September 2024 survey of 49 jurisdictions reveals fragmented global regulatory approaches to AI in finance, with different countries implementing varying standards for algorithmic transparency, human oversight, and liability—creating the cross-border compliance complexity the article references when discussing Visa and Mastercard's global agent payment infrastructures. The Monetary Authority of Singapore's FEAT principles (Fairness, Ethics, Accountability, Transparency), established in 2018 and continuously updated through 2025, provide concrete governance frameworks specifically for AI in financial services including payment systems. MAS emphasizes that AI systems must maintain fairness in outcomes, operate ethically with clear accountability chains, and provide transparency in decision-making processes. The FCA's November 2024 survey found that while 75% of UK financial services firms use AI, only 34% have complete understanding of how their AI systems work—particularly problematic for third-party AI models. This opacity validates the article's warning about agents operating on 'pre-approved logic' that users may not fully understand. ISO/IEC 42001 (December 2023) provides the first international standard for AI management systems, establishing requirements for security, safety, fairness, transparency, and data quality throughout AI lifecycles. SWIFT's September 2025 AI innovation blueprint for cross-border fraud detection demonstrates payment infrastructure operators already deploying AI at scale with 50+ use cases—but also highlights the need for PCI Security Standards Council's March 2025 guidance on integrating AI into payment security assessments while maintaining human oversight. The FTC's ongoing enforcement authority under Section 5 of the FTC Act applies to AI systems that engage in unfair or deceptive practices, establishing that autonomous agents cannot claim exemption from consumer protection laws. These converging frameworks validate the article's implicit question: when wallets gain 'brains' and agents act autonomously, who ensures they act in users' interests rather than optimizing for metrics users never specified?

KEY SOURCE INDEX

  • VisaGlobal payment network's Intelligent Commerce platform enabling AI agents to transact with tokenized credentials and pre-approved logic
  • MastercardAgent Pay program for agentic payments backed by OpenAI, Microsoft, IBM, Stripe, Anthropic enabling rule-based autonomous transactions
  • SalesforceTop CRM and commerce platform providing guidance on implementing AI agents for commerce with delegated authority
  • YotpoConsumer behavior platform tracking AI's transformation of product discovery and shopper behavior through large-scale surveys
  • SNS InsiderMarket research firm sizing AI Shopping Assistant Market at $24.90 billion by 2032 driven by retail AI adoption
  • Boston Consulting GroupMajor consulting firm's pragmatic analysis of generative AI transformation in e-commerce infrastructure and adoption
  • TON FoundationExclusive blockchain infrastructure for Telegram's payment ecosystem enabling native token payments and programmable spending
  • VentureBeatTechnology publication covering AI commerce infrastructure launches including Visa's agent-based payment platform
  • National Institute of Standards and Technology (NIST)Federal AI Risk Management Framework Generative AI Profile addressing 12 risk categories including confabulation, data privacy, security vulnerabilities for autonomous systems
  • European Union - AI ActRegulation classifying AI in financial services as high-risk requiring human oversight, transparency, conformity assessments; effective August 2026
  • Organisation for Economic Co-operation and Development (OECD)49-jurisdiction survey revealing fragmented global AI regulatory approaches in finance with varying transparency, oversight, liability standards

Related Reading

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